Libraries, Running the Library

New Year’s Marketing Idea from Carlsbad Public Library

Cassandra Arnold, director of the Carlsbad Public Library, sent along this document (pdf) she made for her library. She says:

I just realized that we can get so caught up in our fiscal year and budget deadlines that we forget our patrons are more likely on a calendar year cycle. So I put together a few stats and newsie items to let our patrons know what we’ve been doing this year. It turned into a beaut of a marketing tool, too!

She highlights a mix of items, from the new carpeting the lobby, to the new services offered, to SRP attendance. Here are a few:
• Began circulating ereader devices so everyone has access to digital library materials
• Raised $2,500 at the annual Friends of the Library Book Sale for library programs and materials
• Initiated a major weeding project to update the average copyright date of the collection
• Started a Library Facebook page
• Celebrated Library Lovers’ Month with a “Have a Blind Date with a Book” raffle
• Added 65 emagazines and Mango Language Learning software to the library collection
• Added wireless printing capability for patrons with laptops

See the full document here. (pdf)

The list of accomplishments ends with a great new slogan:
Carlsbad Public Library – What do you want to know?

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